Building Corporate Identity, Image and Reputation in the...

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Business & Economics - Sales & Marketing
Building Corporate Identity, Image and...

Building Corporate Identity, Image and Reputation in the Digital Era

Name: Building Corporate Identity, Image and Reputation in the Digital Era
ISBN: 9781000382211

T C Melewar, Charles Dennis, Pantea Foroudi, (eds.)

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"Brands - corporate, products, service- today are collectively defined by their customers,, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"--

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2021

Wydanie:

Wydawnictwo:

Routledge

Język:

english

Strony:

600

ISBN 10: