Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management
Philip A. Wickham
The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.
Rok:
2001
Wydanie:
2
Wydawnictwo:
Ft Pr
Język:
english
Strony:
352
ISBN 10:
0273651153
ISBN 13:
9780273651154
Plik:
PDF, 24.64 MB
IPFS:
,
english, 2001
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